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Black Pearl Model Participates in Ocean Race |
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The Volvo Ocean Race announced today that there will be a Pirates of the Caribbean II entry in the 2005-2006 round the world race.
The Walt Disney Company and Volvo (Volvo Car Corporation and AB Volvo) have entered into a unique film marketing deal for Pirates of the Caribbean: Dead Man’s Chest, the sequel to Pirates of the Caribbean: Curse of the Black Pearl, with an agreement that will include the creation of a competitive entry in the 31,250 nm adventure, an ocean race run by Volvo.
Dick Cook, chairman of The Walt Disney Studios, said: "We're excited to be participating in the prestigious Volvo Ocean Race, which is very much like the 'formula one' of yacht racing. This is a fun and unique way to remind viewers all over the world that Pirates of the Caribbean: Dead Man's Chest will be sailing into theaters next summer. Given the film's high seas adventures and nautical themes, this marathon sporting event is a great way to make some waves and generate awareness among the millions of viewers."
The announcement of the 'Pirates' boat is speculated to bring a high-profile US presence among the fleet for the eight-month race. The 'Pirates' campaign will be project managed by Richard Brisius and his Atlant Ocean Racing syndicate.
Glenn Bourke, the Volvo Ocean Race CEO, said: "The excitement and intrigue which this entry brings to the race takes us to a whole new level in terms of global profile and exposure. To link up with a Hollywood icon such as the Walt Disney Company is a fillip for the event and for sailing in general.
"The deal also underscores the value of the Volvo Ocean Race as a compelling marketing communications tool in the eyes of the commercial world. In terms of competition, I fully expect this team, proudly flying the flag of the United States, will be at the sharp end of the race for honors."
Pirates of the Caribbean: Dead Man's Chest, produced by Jerry Bruckheimer and directed by Gore Verbinski, once again stars Johnny Depp as Captain Jack Sparrow, Orlando Bloom as Will Turner and Keira Knightley as Elizabeth Swann. The sequel to the original released in 2003 is currently being filmed in Los Angeles and the Caribbean and is due for release in July 2006.
